version June 2025
This Privacy Notice ("Notice") applies to the processing of personal data in connection to all of our services as controlled by Samsung Electronics Air Conditioner Europe B.V. ("SEACE"), a company incorporated in the Netherlands under registered number 67060269 and whose registered office is at Evert van de Beekstraat 310, 1118 CX Schiphol in the Netherlands. The services may consist for example of your use of our website, marketing communications, the Samsung Climate Club, online services and more (“Services”). All references to "we", "us" and "our" are references to SEACE, which is the data controller of personal data processed under this Notice. In some cases SEACE may issue a specific privacy notice for certain products or services. In case the specific notice deviates from this Notice, the terms of the specific notice will prevail.
We may update this Notice periodically to reflect changes in our processing of personal data with respect to the Services provided or changes in applicable law. We will post a notice on our website https://samsung-climatesolutions.com (“Website”) to notify you in advance of material changes to our Notice and indicate at the top of the Notice when it was most recently updated.
SEACE collects information from you in a variety of ways. Our processing activities are defined in the below table:
Processing purpose and legal basis |
Personal data categories |
Data source |
(categories of) Recipients |
Transfer outside of UK or EEA + transfer mechanism |
|
Installer locator |
When you search for an installer via our Installer locator, the data you provide is processed on the basis of our legitimate interest, and for the purpose to process your request and to obtain commercial and statistical insights about how the installer locator is used by our Website visitors. |
Location as provided by you (for example postal code/place name). |
You |
IT providers |
Not applicable. |
Installer locator contact form & Get in touch with an installer through the heating solution advice tool |
When you submit your contact details via the contact form within the Installer locator your data is immediately shared by our system (Adobe Experience Manager, ‘AEM’) with our e-mail client Twilio Sendgrid in order to inform the relevant installer and send you a confirmation e-mail. The data only remains in the working memory of AEM and Twilio Sendgrid. When the data is sent to the installer, all personal data is immediately deleted from our system. Only anonymous statistical data is kept, such as the amount of contact requests submitted for each installer and when these are submitted. In this context, your data is processed on the basis of our legitimate interest and for the purpose to facilitate initial contact between you and a selected installer. The installer is an independent data controller for your personal data. Please contact the installer for their privacy notice on how they process your personal data. |
Your name, email address, telephone number, information about your home and household that you provided, other information that you requested to the installer. |
You |
Installers, IT providers |
When engaging our e-mail client Twilio Sendgrid your data is processed within the United States of America under the EU-U.S. Data Privacy Framework (and by extension for UK residents the UK-US Data Bridge) |
|
Get in touch with our sales team through the contact form |
When you submit your contact details via the “Get in touch” contact form, your data is immediately shared by our system (Adobe Experience Manager) to Salesforce.com (“SFDC”) in order to connect you to a representative from our sales team so that you can receive a call back or an email reply to your request, depending on the option you chose via the contact form. When the data is sent to SFDC, all personal data is immediately deleted from our system (Adobe Experience Manager). The data only remains in the working memory of SFDC. If there is no usage history for lead, contact or opportunity within seven (7) years, the data will be deleted from the SFDC system. Additionally, the data will be deleted if you exercise your right to deletion of data under GDPR. The legal basis for our collection, use and sharing of your personal data is your consent you provide to us at the point of collection of your information through the “Get in touch” contact form. You may withdraw your consent any time. When you choose your country to be “Germany” or “the Netherlands”, you may be directly contacted by our local business partners in Germany: Marken-Distributions GmbH (MTF) or in the Netherlands: Ambrava B.V. The data you submit will be processed for the business and commercial purpose of connecting you for further communication by our local partners. This communication can include news, information on services, as well as marketing, sales and product updates. The legal basis for our and their collection, use and sharing of your personal data is your consent you provide at the point of collection of your information. You may withdraw your consent any time with SEACE and our local partners |
Your name
Email address
Telephone number Professional role Country |
You
|
IT providers, Samsung affiliates
If you are located in Germany or the Netherlands, our local business partners. For Germany: Marken-Distributions GmbH For the Netherlands: Ambrava B.V. |
When engaging SFDC, your data is processed in Japan under the adequacy decision issued by the European Commission (and the adequacy decision issued by the UK government in respect of Japan for the data of UK residents). |
Cookies and similar techniques |
Multiple categories of cookies are used on our Website for different purposes, including for technical, analytical and marketing purposes. Data collected by us through the use of cookies may qualify as "personal data" within the meaning of data protection regulations, especially where it concerns so-called analytical and tracking cookies. In this regard, the legal basis for our collection of your personal data is your consent you provide to us within the Cookie Management Tool. You may withdraw your consent any time. The legal basis for personal data collected via essential cookies is our legitimate interest to run a functional website. Kindly refer to our Cookie Notice for more information about the specific cookies used on our Website and how to manage your cookie preferences via the Cookie Management Tool on the Website. |
Kindly refer to our Cookie Notice. |
Kindly refer to our Cookie Notice. |
Kindly refer to our Cookie Notice. |
Kindly refer to our Cookie Notice.
|
Provision of Website |
When you visit our Website, the server on which the Website is hosted processes the IP-address of the device you use to visit the Website. The processing of such data is based on our legitimate interest and for the purpose to provide you with the requested web page. |
IP-address |
Your device |
IT service providers |
Not applicable. |
Newsletter with SEACE marketing and sales communication |
When you sign up via our contact form to receive the Newsletter from SEACE, the data you submit will be processed for the business and commercial purpose of providing you with relevant SEACE communication. This communication can include SEACE news, and information on our services; as well as marketing, sales and product updates. The legal basis for our collection, use and sharing of your personal data is your consent you provide to us at the point of collection of your information. We will periodically send you relevant email newsletters or promotional emails. You may withdraw your consent any time.
If you are located in the Netherlands or Germany, we may connect you with our local business partners. These business partners control and manage your personal data. Please note that they are independent data controllers for your personal data. We refer to their privacy policy regarding the processing of your data. You may contact them for their relevant privacy notice. |
Name E-mail address Professional role Country |
You |
IT service providers and if you are located in Germany or the Netherlands, our local business partners, respectively Ambrava N.V. and Marken-Distributions GmbH. |
When engaging SFDC, your data is processed in Japan under the adequacy decision issued by the European Commission (and the adequacy decision issued by the UK government in respect of Japan for the data of UK residents). |
Samsung Climate Club |
Within the Samsung Climate Club, your personal data will be shared with our service provider for the purpose to administer the program, to allocate loyalty points and to manage any of your requests related to the Samsung Climate Club. The legal basis to process and share your personal data is based on our legitimate interest in case you are a direct installer, and based on the performance of a contract in case you are an indirect installer. You may unsubscribe from the Samsung Climate Club at any time via your Climate Club account. |
Name Job role Phone number |
You |
Our service provider |
When participating in Samsung Climate Club, your data is processed within the United Kingdom under the adequacy decision issued by the European Commission. |
Where required and provided with adequate protection measures, we can process your data beyond the purposes mentioned above, under the legal basis to comply with a legal obligation or the legitimate interests of our own or those of third parties. Examples of these purposes include:
- to ensure that our networks and information are secure;
- the assertion of legal claims and defence of legal disputes;
- enabling external experts to advise us (including for example accountants and legal advisors); and
- the possible disclosure and transfer of information in the context of a corporate transaction, such as but not limited to, a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
Furthermore, we may share personal data with other legal entities, when necessary relating to the processing purposes as described above:
- Affiliates: other legal entities that are part of the Samsung group;
- Suppliers or service providers (such as IT service providers), sub-contractors and, analytics and search engine providers that assist us in the improvement and optimisation of our Services.
- Other parties when required by law or as necessary to protect our services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
- Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
- Our business partners: Partners who we work together with. For example, installers of our products upon your request to share information with them and other local business partners, for example our distributors or wholesalers.
With regards to our processing activities, we engage various service providers to process personal data on our behalf. Due to ongoing dynamic partnerships, for security and confidentiality reasons we are restricted to list out the names of our processors and have clarified the categories of processors. In case you have any questions, concerns or wish to receive further information, please do not hesitate to contact us via the contact information below.
The security of your personal data is important to us. We are committed to protecting the information we collect. We maintain administrative, technical and physical safeguards designed to protect the personal information you provide, or we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. These safeguards are intended to protect the confidentiality, integrity and availability of the information you provide to us. We periodically assess risks to your information and update our policies, procedures and technology accordingly.
In addition, your use of the Services also involve the transfer, storage, and processing of your personal information to other countries outside of the European Economic Area where necessary; such countries include, without limitation the United Kingdom, Japan, South Korea, the United States of America. These countries are recognized as offering an adequate level of protection under applicable data protection legislation. For personal data transfers to the United States of America, recipients are certified under the EU-US Data Privacy Framework. For information on the adequate level of protection to each country, please refer to the adequacy decisions available here: Data protection adequacy decisions.
For UK Residents
In addition, your use of the Services also involve the transfer, storage, and processing of your personal information to other countries outside of the United Kingdom where necessary; such countries include, without limitation those in the European Economic Area, Japan, South Korea, the United States of America. These countries are recognized as offering an adequate level of protection under applicable data protection legislation. For personal data transfers to the United States of America, recipients are certified under the EU-US Data Privacy Framework and by extension the UK-US Data Bridge. For information on the adequate level of protection to each country, please refer to the adequacy decisions available here: The UK approach to international data transfers - GOV.UK
In accordance with applicable law, it is your right to:
- request access to your personal data;
- request us to provide your personal data to you or to a third party in a machine-readable format;
- request rectification, restriction, correction, update and deletion of your personal data;
- object, for legitimate reasons, to your personal data being processed;
- withdraw any consent given (without affecting the lawfulness of processing based on consent before its withdrawal);
- object to your personal data being processed (including for direct marketing purposes) and object to automated processing (if applicable);
- lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable law. Contact details for all EU supervisory authorities can be found here. If you are in the UK, you can make a complaint to the UK data protection regulator: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, phone number: 0303 123 1113, find their website here.
We retain personal data no longer than necessary to fulfill the purposes outlined in this Notice, unless a longer retention period is required or allowed under applicable law. The applicable data retention period may vary per category. Our criteria to determine the appropriate retention period are:
- the amount, nature, and sensitivity of the personal data;
- the necessity to retain personal data in light of the purpose for which they have been collected;
- the potential risk or harm from unauthorized use or disclosure;
- compliance with applicable data retention obligations under mandatory law (such as tax or company law);
- the relevance of personal data in light of pending or potential legal proceedings; and
- applicable (statutory) limitation periods under applicable civil law.
For retention periods applicable to data processed through the use of cookies and similar techniques, kindly refer to our Cookie Notice.
In case you have specific enquiries regarding the applicable retention period to specific categories of personal data, please do not hesitate to contact us.
For any enquiries regarding the processing of personal data or to raise a complaint with us, please contact us via: https://www.samsung.com/request-desk .
Or via:
European Data Protection Officer Samsung Electronics
Limited Samsung House
2000 Hillswood Drive, Chertsey
Surrey KT16 0RS, UK
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